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December 2019

[50 ROCKS: Supportive] The Gift That Keeps Giving: Tell Clients and Your Team Why They ROCK!

Here is where this gets fun…one of my women’s leadership workshop participants (at the Professional Women in Construction recent dinner meeting) said she “borrowed” my idea and just made a box of rocks as a going away gift for a coworker. She had each write on a rock (and in the journal) what they admired about their friend.

Now they want a Rock on Success workshop as a client appreciation event in January instead of their traditional holiday party. Planners and rocks and motivation for everyone!

If you are tired of giving (and receiving) the same old fruits, candies, wine and other boring but necessary tokens of your affection, then STOP.

Why not think about fun and unique EXPERIENCES that create interaction, shared learning and warm MEMORIES?

Please share your most fun NON-traditional holiday gift-giving or experiences below. Or give me a call and I’d love to brainstorm ideas with you, too.

Rock your holidays,

Pat

Not sure what your prospects want or need? Go ahead and ASK!

Your challenges are not uniquely your own: many entrepreneurs struggle with doubt or lack clear direction. Collaborate problem-solving among the group offers a terrific way to learn from each other.

We’re finding a common challenge that’s bubbled up: business leaders want to grow but they aren’t clear on how to tell their story to their ideal clients so they can “sell more.” When peeling back the onion, we found confusion around the culprit:

  1. Failing to focus on one key service or product (get one sales funnel going well and then replicate that success vs scattering energy across lots of inefficient efforts)
  2. Ineffectively communicating that you have exactly what customers desire
  3. Unclear packages and pricing (so customers have an easy way to say YES to you)

One great way to gain traction is to literally ASK folks about their biggest pain points using open-ended questions. Reach out to your warm market in your email lists, Facebook and LinkedIn connections or groups to better understand their greatest pain or opportunity (the low-hanging fruit).

This is NOT sales pitch time, but rather a chance to humbly engage and build relationships. Sure, some folks may raise their hand and ask for help right away. It’s important to understand in your prospects’ own words what is working, or not, in their business. What problem do you solve for them…and how do they FEEL when you provide your support?

Next, get clear on how others perceive you and why you ROCK! Examine your thank you notes, LinkedIn recommendations and testimonials. I’m betting you’ll find they use similar words or phrases to describe how you’ve transformed them or made their life/career better. Their language and those exact phrases will become the backbone of your marketing content as you seek to clone and attract more of your ideal clients.

You will now know how to lead them down the sales funnel and speak directly to their greatest need.

Once you’ve identified patterns on your ideal clients’ “wish list” it’s time to get more quantitative with your research. An easy way to see what’s resonating most is by asking them to select favorites from among your top options. Closed-ended questions (via Survey Monkey, FB polls, etc) can help you test the wording and decide which program content or offers would best entice your target market.

Remember, you’re not married to just one program forever. But you can only win the race to financial freedom if you stop “getting ready to get ready” and start treating your business like a career vs a hobby. Do the research, take your best shot, learn from the journey and do even better next time.

Again, FOCUS is key as you “pick a horse and ride it!”

Rock on,

[50 ROCKS: EAGER] Rock Your FOCUS: Get __it Done

Are you drowning in overwhelm and sort of dreading the holidays? Not sure how you’re ever gonna get it all done? Fear no more, we’re about to get you back on track! Get ready to FOCUS on priorities and actually start having more FUN.

I created the Rock On Success 90-Day Fast Action Planner to help folks just like YOU find focus and freedom to live your best life WITHOUT selling your soul or losing your mind. My success system helps you stay productive so you can shine in your zone of genius (no more ripping the hair out of your head). Together, we will laser-focus your efforts so you enjoy greater success with less OVERWHELM.

My 90 day fast action planner is for you if you are:

  • Hungry to grow faster but need help with FOCUS
  • Sick of procrastinating and need more accountability
  • Dying for an easy way to juggle family, work & holiday insanity
  • Done feeling guilty and ready to feel FABULOUS again…it’s time!

Hurry! Download your copy here!

We’re gonna rock this together,

Pat

[50 ROCKS: CONFIDENT] CONFIDENT Women at the Wheel Drive Business Success

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Nothing inspires me more than a room full of 200+ confident women (and men) sharing their war stories and best practices for success. CitrinCooperman’s VIP event, Women at the Wheel #WATWheel NJ was no exception. I’m happy to relay tips from their honored guests: These go-givers shared from their hearts to instill confidence in the audience.

Moderator Mandeep Trivedi holds a rare position as minority female practice leader of @CitrinCooperman’s valuation services team. Trivedi embodies the company’s motto, “Focus on what counts.”

She spoke highly of using mentors and business coaches to provide valuable perspective. Even the most confident women, for some reason, often need reminders to define our self worth:

“Everyone else thinks so highly of you, why not own that yourself?”

Realogy’s EVP and Chief Human Resources Officer, Sunita Holzer, thanked her parents for believing in the value of education and for empowering her and her brother with self-motivation. They also reinforced confidence by “never thinking that I couldn’t achieve whatever I went after.” Holzer encouraged women to dispel the work/life balance myth. She suggested that we pick our battles, be present where we are (as best we can) and choose priorities wisely.

“It’s never really 50/50. You’ll always feel guilty. Figure out what level of guilt you’re willing to tolerate.”

Tricia Vohden, Co-owner and EVP of Vericon Construction reminded us never to act surprised when we’re the only woman in the room or the only lady at the leadership table. She’s leveraged her talent in as male-dominated construction industry. Tricia was humbled by accolades as a leader in professional organizations to further grow her tribe and influence. Her path represents the true meaning of confidence and pursuing her passion: Vohden literally quit her job many years ago to follow her first boss when he branched on out his own. She just KNEW there was something special in building a new team together (despite so many unanswered questions). Vohden said,

“Don’t worry so much about status or titles. Follow your heart, pursue your passion, do your best and the money will come.”

Confident women in the public sector shared their recipes for success

Allison Larena, President and CEO of the Mayo Performing Arts Center was a proponent of creating positive momentum to get unstuck in your career. She followed her heart and love of music to help salvage Mayo Center from the wrecking ball, developing what she now calls “the most wonderful job in the world.” It’s no wonder she was one of the NJBIZ New Jersey’s Best 50 Women in Business. Her advice was

  • Leverage volunteering to hone your skills
  • Do something that inspires you beyond your primary career role
  • When you job no longer serves you, seek advice from mentors and move on.

“Get unstuck. Follow your gut. Make change NOW: don’t wait.”

Finally, as the Commissioner of NJ Department of Children and Family Services, Allison Blake encouraged women to grow through strategic partnerships.

Shared inspiration through supportive programs such as Women at the Wheel will drive confidence and success far beyond this event. Thank you to the panel, @CitrinCooperman and sponsors @RikerDanzig, @WellsFargo, @NRBP and benefactor @CGEpeg. You rocked our day (and the days to come) with your inspirational advice!