It’s easy to dread networking events.
The endless “So what do you dos?”; the stress of meeting new people; the awkward moment when neither person knows what to say; the light hors d’oeuvres when what you really want is an actual meal.
The fact is networking is still important. Really important. It accounts, for example, for people getting a full 46 percent of new jobs. To put that into perspective, the next runner-up is job boards, which account for just 25 percent of successful new employment.
Anything–and I do mean anything–that can make networking less painful and more fun is welcome in my world. And this past month, fellow Inc. columnist Chris Winfield presented a question that helps quite a bit.